Importance of Technology to win Indian elections in this Digital Era- How BJP Used Social Media to Influence Voter Behaviour

Political Parties like BJP’s IT team monitored the social media. All the insights and patterns were then used to create the political tactics and comprehensive vision of the political party.

One effective illustration of this was when prime minister Narendra Modi, almost 7 months before the election day, made a controversial statement of “prioritising toilets, before temples”. This was a great opportunity for the BJP’s digital team to get into action and monitor all the social chatter The insights were almost in BJP’s favour.More than 45% of respondents agreed with this statement and these respondents turned out to be part of the floating voter segment! Thus to come to an conclusion the political parties efforts in using digital technology as termed as “Digital India” is really appreciated for such a vision for India.

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